Elle: The Dawn Of Influencer Culture: A Conversation With The Curse Of Von Dutch Director Andrew Renzi

There’s a telling scene in Hulu’s new docuseries The Curse of Von Dutch: A Brand To Die Forin which pop icon Whitney Houston arrives at the brand’s flagship store and departs with dozens of logo-adorned products, all gifted to her for free. It’s the early-aughts, nearing the peak of Von Dutch’s feverish strangle-hold on the fashion industry; the Americana brand was worn by just about anyone with tabloid sway. Paris Hilton, Nicole Richie, Britney Spears, Halle Berry, Jay-Z, Hilary Duff, Justin Timberlake, and Leonardo DiCaprio were all, at one point or another, spotted in the notorious trucker hat.

Read more via Elle.