New Prank Series–Guest-Starring Jace Norman in Show’s Premiere–Wins Time Periodwith Kids Across All TV in All of Its Airings
“Aaron and I have always been impressed with Christina [Douglas] and Anna’s ability to create compelling ideas and now that they have harnessed that with top-notch producing acumen at Momentum, we are thrilled to be partnering with them,” stated Holzman.
Nickelodeon celebrated its 40 birthday on April 1 with the premiere of its new prank show,The Substitute. The first series to air from the network’s recently announced content slate,The Substitutereached 4MM total viewers cumulatively across all four of its airings for the day.
The Substituteranked as the top show with Kids 6-11 in its time period across all TV, and it scored year-over-year double and triple-digit increases with Kids 2-11 and Kids 6-11, respectively.It averaged a 1.9/454K with Kids 2-11–up +36% over last year; a 1.4/212K with Kids 6-11–up +100%; and 866K total viewers, up+14%. Additional airings also ranked as the top telecasts with Kids 6-11 in their respective time periods (4 p.m., 6 p.m. and 8 p.m. [ET/PT]).The inaugural episode of Nick’s new hidden-camera prank show guest-starred Jace Norman (Henry Danger) as an eccentric substitute taking over a class of unsuspecting kids.
From the producers ofUndercover Boss, The Substituteis a hidden-camera show featuring celebrities who are transformed by a team of special effects artists to go undercover as substitute teachers, surprising classes of unsuspecting students.The Substituteis produced by Industrial Media’s The Intellectual Property Corporation, and Eli Holzman and Aaron Saidman (Undercover Boss), with Mike Harney serving as showrunner. Production ofThe Substitutefor Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.
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